000 02314nam a22002897a 4500
003 KWF
005 20250220160441.0
008 250220b |||||||| |||| 00| 0 eng d
010 _a 2020005530
020 _a9781789662900
_q(paperback)
020 _a9781789662924
_q(hardback)
020 _z9781789662917
_q(ebook)
082 0 0 _a658.45
_bC67 2020
100 1 _aColeman, Amanda
245 1 0 _aCrisis communication strategies :
_bhow to prepare in advance, respond effectively and recover in full /
_cAmanda Coleman.
264 1 _aLondon ;
_aNew York :
_bKogan Page,
_cc2020.
300 _axviii, 201 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook for laying the groundwork before a crisis hits, meaning that when the inevitable day comes, the company already has policies and procedures in place to leap into meaningful action without delay. Crisis Communication Strategies is unique in the way it equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Moving chronologically, the book opens by looking at the skills, policies and procedures that should be set up in advance, during times of normal business operations. It then moves on to look at how those procedures can be activated when a crisis occurs and during the immediate response. Finally, it delivers strategies for true long-term recovery for both the company itself and, where necessary, the wider community. Packed with actionable tips, checklists and global case studies, Crisis Communication Strategies is the essential guide to protecting your company and building true, long-term resilience"--
_cProvided by publisher.
650 0 _aCommunication in crisis management.
650 0 _aCrisis management.
776 0 8 _iOnline version:
_aColeman, Amanda,
_tCrisis communication strategies
_b1.
_dNew York : Kogan Page, 2020.
_z9781789662917
_w(DLC) 2020005531
942 _2ddc
_cBK
999 _c2488
_d2488